What is Graphic Design as we know it?
It is a commercial art. The intersection of art and commerce. Graphic design is a productive communication. A productive endeavor. It offers solutions that are functional yet distinctive, innovative, imaginative, inspired and new. Graphic design is a structured arrangement of type and images. Never one without the other. Graphic designers have the power to change the way people see the world. Designers produce mass market imagery that become part of our collective consciousness. Like TV shows, movies and pop music, graphic design is absorbed into the mainstream culture. As purveyors of pop culture, designers alter the landscape of what’s “cool” and what’s not.
